Stories With a Splash: 3 Tips for Surprising Your Audiences

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Stories With a Splash: 3 Tips for Surprising Your Audiences

As most of my friends know, I’ve been following the Golden State Warriors, a professional basketball team, as they’ve moved closer to securing an NBA Title.  By all accounts, the team is outstanding: creative ball-handling, precision shooting and solid defense earned them the best regular season record in NBA history.  But what makes the Warriors so popular among sports fans and the general public alike?

The answer is obvious to anyone who watches the team play: the element of surprise.

The Warriors win games with surprise offensive bursts (i.e. Steph Curry’s 17-point overtime performance) that leave their opponents flat footed and their fans in awe.  To help you tell stories that take shock and amaze, here are “3 Tips for Surprising Your Audience”.  Follow these guidelines and you’ll have your audience cheering you on in no time.

1. Unpack Expectations.  The first step in creating a huge surprise is to unpack any expectations surrounding the surprise in question.  What did you anticipate would happen in the situation?  What actually happened?  Surprises exist in the space between expectation and reality, so take time to unpack both elements.

2. Build Suspense.  Once you’ve laid out all of the events and expectations, begin to reconstruct the surprising moment with the goal of highlighting the discrepancy between what you were lead to believe and what actually happened.  At every turn, ask yourself: “If I were an audience member, what would I be thinking?”.  If you (the storyteller) can “figure out” the surprise, it’s unlikely you’ll be able to pull one over on your audience.  Allow the suspense to build organically by slowly ratcheting up the stakes.

3. Offer A Final Surprise.  After you’ve paid off your audience with the surprise you promised, the last step is to provide a surprise after your audience believes the moment is over.  The final surprise turns the initial expectations on their head and leaves the audience wanting more.

Pretty surprising, huh?

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Design in Mind: 5 Steps for Telling A Design Story

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How to tell a great a design story

Over the last three years, I’ve worked with a number of designers who have great ideas, but struggle to get colleagues or potential backers to see the power of their vision.  So if you’re a designer, how do you talk about your work effectively without falling back on blueprints or drawings?

The answer, not surprisingly, is pretty straightforward: tell a story.

To help you share compelling design stories, here are “5 Steps for Telling a Design Story.”  Check out our handy infographic, follow these guidelines and you’ll have yet another tool for amazing potential clients or fellow designers.

 

1. Start with Your Values

As designers know, good design starts with values, or core principles.  The first step to articulating your values is to answer the question: What is the experience you want your end user to have of the product?  Are you trying to achieve efficiency of space or economy of motion?  Is the goal to save time or increase the number of clicks on a particular page?  Start with a big idea (i.e. efficiency) and then break it down into its component parts (look, feel, etc).  The clearer you are in answering these questions, the clearer you’ll be in articulating the overall journey, or experience, you’d like a potential reader, listener or user to have of your design.

2. Identify a Moment of Vulnerability

Since there are no shortage of vulnerabilities in the design world, this part is pretty easy.  The challenge here is to try to find a moment where the failure hit a nerve on a personal level.  To do this, identify a moment or experience in which the value you want your design to demonstrate (i.e. efficiency) was absent, and the impact that absence had on you.  For example, if the experience you want people to have is about spatial layout, think about a time when you were jammed against a wall and couldn’t escape, or a time you created a space that had that same effect on someone.

Once you pinpoint the moment, take time to highlight each of the design failings (be specific!), how you reacted (be honest!), and any feelings you experienced, either in the moment or afterwards (make it personal!).

3.  Demonstrate a Shift

After you’ve clearly identified a moment of vulnerability, outline how you responded.  What did you do? Did you have any conversations about this design failing? Again, be specific about these conversations and actions.  For example, after seeing a cabinet that was placed improperly, did you research and discover any trends in cabinet design?  Did you share your experiences with your team?  These moments and conversations will provide context for your listeners about both your solution and the design process.  Many designers gloss over important details out of fear of bogging the audience down, but a detailed description of your response will actually draw people in by making design comprehensible.  Again, be specific!

4. Present Your Solution

After you’ve created context for both the design vulnerability and outlined your response, walk the audience through your solution.  This doesn’t need to be a complex breakdown of the idea (unless you’re speaking to fellow designers who want to hear it), but it does need to address the vulnerability identified in part 2 and the shift in part 3.  Describe how the solution speaks to the initial problem and realizes the design value laid out in part 1.

5. End with a Call to Action

The final part of a good design story is to end with a compelling call to action. Your call to action should articulate what’s possible in this new, well-designed world.  If you’ve already implemented your design solution, tell people what happened afterwards.  Did the industry embrace your ideas?  Did anyone offer praise or feedback?  What became possible for users and designers in this new world?  Did your solution provide secondary benefits that you didn’t initially anticipante?

If you haven’t implemented the solution yet, get people excited about the future and you’ll be amazed at the response.

How’s that for a design hack?

How to tell a great a design story

Second That Emotion: 3 Tips for Telling Emotional Stories

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Second That Emotion

A few weeks ago, This American Life (TAL) broadcast an episode entitled “How I Got Into College”, which included a story told by a man in his 30’s about his early life.  In the story, a 13 year-old boy escapes from war-torn Bosnia, only to face violence and isolation at an inner city high school.  One day, the boy’s high school English teacher brings him to an exclusive private school and introduces him to an administrator.  The boy impresses the administrator, is accepted into the private high school, graduates from Harvard and later becomes a professor at the University of Chicago.

Moving story, right? The only problem: the story isn’t entirely true.

To be fair, everyone is guilty of a little exaggeration for dramatic effect.  That bully who beat you up in middle school probably wasn’t 6’7″ tall (unless the bully was Lebron James).  But This American Life’s “too good to be true” story got me thinking: How do you tell a story that’s both honest and heartfelt at the same time?

The answer is actually pretty simple: ground your story in emotion.

To help you tell true tales that will move an audience, here are “3 Tips for Telling Emotional Stories.”  You’ll be amazed what happens.

1. Map Your Emotions.  The first step in telling a good, true tale is to identify how your emotions changed as the events in the story played out.  Did you start out feeling combative and end up feeling collaborative? Were you initially confused before you wound up feeling confident? One trick is to make an emotional flow chart to show your progression.  Your emotional journey will eventually be the journey you’re going to take your audience on, so be as specific as possible.

2.  Show Emotion Through Action.  Stories often fail because the emotional content doesn’t match the physical actions, so once you know the emotions at play, ground your story in what happened.  For example, instead of saying, “I was really sad,” tell us, “I got a text message in midtown and cried until snot was dripping onto the floor of the D train as it pulled into the Broadway-Lafayette station.”  More interesting, right?  The more specific you are about what happened, the more emotional the experience becomes for the audience.

3.  Offer a Moment of Transformation.  Stories aren’t just a series of events – they’re journeys of personal transformation.  To leave your audience moved, all you need is to provide a final moment that shows how far you’ve come.  As I discussed in an earlier post on resolutions, the easiest way to do this is to return to the opening scene.  Maybe you were evicted from your apartment of thirty years after a long fight, only to find an apartment directly across the street?  Bring us full circle and we’ll see the impact directly.

Pretty moving, right?

Theme Party: 3 Tricks to Staying on Theme

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Ok, I admit it: Mad Men is fun to watch.  Like most of America, I get a kick out of watching Don Draper and his crew toss aside rivals while seducing everyone in sight.  But Mad Men, which has won countless Emmy awards, clearly has something else going for it.  In each of the six seasons, creator Matthew Weiner has added dimension to the characters and taken the audience on a journey through the tumultuous world of the 1960s.  How does Weiner cover so much ground while remaining true to his characters?   

It all comes down to staying on theme.

As I’ve discussed on the blog before, a story’s theme tends to emerge after you’ve told it a number of times.  However, there are ways to shortcut the storytelling process.  To help you shape your own stories faster and make your themes more apparent, here are “3 Tricks to Staying On Theme.”  You may not come out looking like Don Draper, but you’ll at least be able to show the audience the meaning behind your own stories.

1.  Boil it down to a big idea .  The most basic definition of theme is “what the story is about”.  In other words, themes are big ideas that reference the transformation that the central character undergoes.  When thinking about themes in your own stories, look at who you were at the beginning of the story and who you are at the end.  Did you start off as a kid who used to get bullied and end up as a bully?  A class clown who ended up as the valedictorian?  One trick is to identify the transformation in one word  (i.e. Loss, Betrayal, Reinvention, Hope, Power, etc).  Simplifying the theme will help you stay focused.

2. Identify the emotional arc. Behind every big idea is a big emotion.  All stories, big and small, are about the subtle changes in one of the five essential emotions (fear, love, anger, sadness and joy).  Use the emotional roller coaster of the story told to guide you to a new place.  Do you start out happy and end up despondent?  Do you start confused and wind up feeling confident?  Be clear and honest with yourself because this is the journey you’re going to take your audience on when you tell your story again.

3.  Edit.  Once you know the emotional punch of the story, make sure that each scene works in service of the big idea.  Every scene should reveal something new, so when editing it’s important to ask yourself two questions.  First, is this scene critical to understanding the character’s transformation?  Second, does the scene contain anything that doesn’t serve the theme?  If the answers are yes and no, then you’re ready to go.  Otherwise, re-examine and rework.  

Feeling more like a Mad Man now?

Image courtesy of AMC

Good Story, Anyone? 3 Rules to Make Your Presentations More Relatable

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Ben Stein

When I was a senior in college, I gave a presentation on a term paper I’d written.  The professor called me up and I started gushing about my findings, moving from slide to slide and furiously writing notes on the blackboard.  After ten minutes, I was out of breath. I put down the chalk, smiled, and looked out at the class.

“Any questions?” I said.

One student in the back was doodling in his notebook. A student in the middle was tracing his hand.  Another student was completely asleep.

The professor smiled and told me that I did a good job, but as soon as I sat down I felt like Ben Stein in the clip below.

Has this ever happened to you?  If so, it’s time to make your presentation more relatable.

Here are three rules to follow to make your stories and presentations more enjoyable and personal.   I can’t guarantee that people won’t fall asleep, but at least they won’t do it because of you.

1.  Edit.  Cut out useless adjectives, complicated nouns and superfluous explanations.  Your audience is smart, so treat them with the respect and intelligence they deserve. They’ll do the same for you in return.

2.  Have a Destination.  All good stories and presentations need a destination.  If it seems like you don’t know where you’re going, people will lose interest.

3.  Know Your Audience. If your audience is expecting a talk about politics and you tell them about how you hate golf, people will be confused and upset.  Unless, of course your story is about playing golf with a politician.  Be a savvy presenter.

Follow these simple rules and you’ll never have to ask, “Anyone, Anyone?” again.*

 

*Unless you’re doing a Ben Stein impression.  In that case, go crazy with it.

10 Ways to Use Storytelling to Improve Creativity at Work

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Office stories

It’s Tuesday morning.  Your boss shows up at your desk two minutes after you arrive and says that he needs a “creative solution” to a problem.  You rub your eyes because you were up late catching up on Mad Men and Game of Thrones and now you’re slamming coffee just to stay awake. But just when you think your boss is gone, he pats you on the back, smiles and says, “I need your answer in an hour.

Situation sound familiar? This is where storytelling can help.

Here are “10 Ways to Use Storytelling to Improve Creativity at Work” that will open your creative mind to re-examine everyday issues.  You may even mend your relationship with your boss in the process.

1.  Embrace the problem.  All good stories (and good businesses!) have problems.  Embrace them.  Take a moment to write the problem down in detail.

2.  Understand the stakes.  Write down what your company stands to gain or lose as a result of dealing with the issue at hand.  Be specific.  What would be possible if you address all components of the problem and the client gets more than they bargain for?

3. Ground the problem in your surroundings. Understand the institutional forces at play.  What prevailing attitudes are present that may be contributing to the problem?  What attitudes can you tap into to fix the situation?

4.  Identify sources of tension.  Take a moment and reflect on tension with clients and within the office.  What are the sources of tension for your boss? What about for the company?

5. Look at previous conflicts.  Write down a few other conflicts you’ve had in the office relating to the issue at hand.  See if you notice a pattern developing.

6. Look at previous crisis moments.  Crisis moments offer the biggest breakthroughs for companies.  How did people in the office react during the last crisis?  How does your boss handle a crisis? What about your boss’s boss?

7. Pick apart the themes.  You may notice themes (i.e. accountability, trust, integrity) appearing.   Write them down.  Pick them apart.

8.  Don’t judge yourself.  Judgment is the enemy of story and a hindrance to problem solving.  Make note of your judgments of yourself.  Then quit it.

9.  Don’t judge your boss and/or the company.  It won’t help you.  Seriously.

10.  Embrace the problem again.  The precise solution may not be there, but the problem will seem a lot more manageable.

7 Tips to Become a Better Storyteller

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Seinfeld

Want to become a better storyteller?  Start by becoming a better listener.

A few nights ago, I came across an article by Maria Popova over at Brain Pickings.  I was half-asleep, but I started reading anyway.  In the article, Maria recounts advice on how to become a better appreciator of music through active listening.  I perked up a bit.  According to experts, she says, active listening can help awaken the mind from its “tuned out” state.  Just as I read this, light bulbs started going off: the same rules apply to storytelling!  I raced over to my desk and started writing.

To help you hone your story listening skills, here are 7 tips to becoming a better appreciator of stories.  Have a read then go tune in to stories.

  1. Be aware of the stories around you.  Turn on the radio, pick up a newspaper, or even listen in on a conversation on the subway.  Practice recalling stories you’ve heard throughout the week, either to friends or to yourself.
  2. Pay attention to pacing.  When listening to a story, take note of the presenter’s pacing. Start to become aware when a story slows down and speeds up, and what happens to your attention as a result. Be mindful of how the narrator is shaping your expectations through pacing.
  3. Look for patterns.  There are archetypal stories (i.e. rags to riches, voyage and return, rebirth) that we hear again and again throughout the day.  As a listener, pay close attention to the types of stories you see and hear each day.
  4. Develop a vocabulary for stories.  Character, setting, problem, stakes, crisis, consequences.  The list goes on.  Practice breaking down stories into their component parts.  If you can do this, you’re halfway to becoming a great storyteller.
  5. Use your whole body.  Engage your body and your mind simultaneously.  Pay attention on all elements of a storyteller’s presentation, from the speaker’s words to his/her body language, vocal and tonal shifts.  Words are often the tip of the iceberg; you may miss the real story if you’re not listening with your whole body.
  6. Be objective.  As you listen to a story, distinguish between what happens in the story (the events) and everything else (judgements, feelings and interpretations).  Make sure to clear your listening so you don’t bring your own preconceptions, stereotypes and judgements to bear on another person’s story.
  7. Engage with personal experiences and beliefs.  This may sound like a contradiction to #6, but hear me out.  Humans connect to good stories because they resonate with us on a personal level.   It’s important to be open about how the story moves you based on your past experiences.  Just make sure to avoid projecting your experiences onto someone else’s story.